Exploration and Construction
The branding process starts with the brainstorm. For Kreatank the brainstorm is composed by different actions that are equally important, which are: understanding the brand/product/business, documentation, inspiration, sketching and designing.
The challenge for this project was to keep the identity recognizable, more connected to the brand and still fresh. The new logo represents a combination of three elements that well represent the brand: Cube for web construction, Heart for the love of creating and V for visual.
V for Visual