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Visual Composer logo vertical on white

Visual Composer







Visual Composer outline

Visual Composer

is a wordpress website builder that makes the editing process easier and more fun.  User-friendly and straightforward drag and drop editor coupled with premium templates, blocks, elements, and extensions - all you need to create a website. 

No coding needed.

This presentation will showcase the process for the logo redesign. 

To learn more go to

Old logo
Visual Composer old logo in white
New logo
Visual Composer horizontal logo on blue
Visual Composer logo rebrand animation

Exploration and Construction


The  branding process starts with the brainstorm. For Kreatank the brainstorm is composed by different actions that are equally important, which are: understanding the brand/product/business, documentation, inspiration, sketching and designing.

The challenge for this project was to keep the identity recognizable, more connected to the brand and still fresh. The new logo represents a combination of three elements that well represent the brand: Cube for web construction, Heart for the love of creating and V for visual. 

White cube



White heart



v letter

V letter

V for Visual

Their current logo was actually good and they wanted to keep the style and guides so it would be recognizable for their audience. I reorganized the shapes and added one more, and with that, I gave a wider brand story to the identity. The logo is shaped like a heart ( love ), it has cubes in it ( composing/building ) and it resembles the 'V' letter from Visual.

Visual Composer logo grid
The main brand colors stayed the same as before since the idea of the redesign was to refresh the image keeping it recognizable for the audience. There is only one new tone added to the color family.

4 colors
Visual Composer logo mark
Visual Composer white outline logo
Visual Composer logo one color
Visual Composer white logo
Applied Font
Cera Pro
Cera Pro Regular
Cera Pro Bold
Visual Composer business card smaller
Visual Composer stationary on white
Visual Composer laptop
Orange T-shirt
Blue tshirt
Visual composer smart watch
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