Old logo
New logo

Exploration and Construction

 

The  branding process starts with the brainstorm. For Kreatank the brainstorm is composed by different actions that are equally important, which are: understanding the brand/product/business, documentation, inspiration, sketching and designing.

The challenge for this project was to keep the identity recognizable, more connected to the brand and still fresh. The new logo represents a combination of three elements that well represent the brand: Cube for web construction, Heart for the love of creating and V for visual. 

Cube

Building/Composing

Heart

Love/Joy/Positivity

V letter

V for Visual

Applied Font

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