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Sparkly-logo-animation.gif
Sparkly hands a gift.png

Gift Suggestion technology

This project represents the brand identity made for Sparkly, a smart-suggestion gifting technology that makes finding and purchasing gifts (that don’t suck!), simple and stress-free. The new identity illustrates a combination of a gift box seen from top, just like when opening a present with a big spark in the middle representing the excitement. It is also well fitted with the business name “Sparkly” and the business which is gift suggestion.

Horizontal.png
Yellow star.png

Grid & Kerning

Sparkly-logo-grid.gif
Horizontal logo grid.png
3 billboard.png
blue star.png

Typography

Gilroy

Font shape.png

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This is the Header

Regular

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The quick brown fox jumps over the lazy dog​

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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn  Oo Pp Qq Rr Ss Tt Uu Vv Ww Xy Yx Zz  1234567890 “'({[?!&$£€@]}).

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Regular Italic

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The quick brown fox jumps over the lazy dog​

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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn  Oo Pp Qq Rr Ss Tt Uu Vv Ww Xy Yx Zz  1234567890 “'({[?!&$£€@]}).

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Bold

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The quick brown fox jumps over the lazy dog​

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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn  Oo Pp Qq Rr Ss Tt Uu Vv Ww Xy Yx Zz  1234567890 “'({[?!&$£€@]}).

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Phone mockup.png
app button sparkly.png
Laptop.png
Floating watch.png
Sparkly logo white.png
Sparkly purple.png
Sparkly logo color_for dark.png
Sparkly logo color.png
purple star.png

Colors

The chosen colors are bright and saturated with a strong contrast to give the emotion of excitement and happiness, just like the feeling of getting a gift.
Colors.png

RGB: 255, 255, 25

CMYK: 0, 0, 0, 0,

Hex: #FFFFFF

RGB: 32, 28, 84

CMYK: 100, 100, 35, 32

Hex: #201C54

Pantone: 274 C

RGB: 242, 54, 95

CMYK: 0, 92, 49, 0

Hex: #F2365F

Pantone: 1785 C

RGB: 244, 203, 28

CMYK: 5, 18, 97, 0

Hex: #F4CB1C

Pantone: 115 C

RGB: 22, 193, 160

CMYK: 71, 0, 50, 0

Hex: #16C1A0

Pantone: 2240 C

RGB: 130, 27, 239

CMYK: 67, 80, 0, 0

Hex: #821BEF

Pantone: 266 C

invitation.png
Stationery.png
White star.png

Brand Shapes

Brand shapes 2.png

The brand shapes are geometrical forms that can be used for any kind of branding purpose like UI, marketing, social media, different prints.  These shapes will give the brand a clear and friendly visual consistency.  

 

The shapes can be used for text boxes, buttons, bullet points or text separators, image masks, etc.  

Brand shapes.png

Dolor

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce eget pellentesque mauris. Quisque porttitor orci ut tempus maximus. Quisque sollicitudin sem nec est faucibus euismod. Aliquam aliquam ultrices elit et hendrerit. Nulla elit tellus, egestas luctus hendrerit ut.

Lorem ipsum 

Lorem

Ipsum

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