Gift Suggestion technology
This project represents the brand identity made for Sparkly, a smart-suggestion gifting technology that makes finding and purchasing gifts (that don’t suck!), simple and stress-free. The new identity illustrates a combination of a gift box seen from top, just like when opening a present with a big spark in the middle representing the excitement. It is also well fitted with the business name “Sparkly” and the business which is gift suggestion.
Grid & Kerning
Typography
Gilroy
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This is the Header
Regular
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The quick brown fox jumps over the lazy dog​
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xy Yx Zz 1234567890 “'({[?!&$£€@]}).
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Regular Italic
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The quick brown fox jumps over the lazy dog​
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xy Yx Zz 1234567890 “'({[?!&$£€@]}).
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Bold
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The quick brown fox jumps over the lazy dog​
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xy Yx Zz 1234567890 “'({[?!&$£€@]}).
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Colors
The chosen colors are bright and saturated with a strong contrast to give the emotion of excitement and happiness, just like the feeling of getting a gift.
RGB: 255, 255, 25
CMYK: 0, 0, 0, 0,
Hex: #FFFFFF
RGB: 32, 28, 84
CMYK: 100, 100, 35, 32
Hex: #201C54
Pantone: 274 C
RGB: 242, 54, 95
CMYK: 0, 92, 49, 0
Hex: #F2365F
Pantone: 1785 C
RGB: 244, 203, 28
CMYK: 5, 18, 97, 0
Hex: #F4CB1C
Pantone: 115 C
RGB: 22, 193, 160
CMYK: 71, 0, 50, 0
Hex: #16C1A0
Pantone: 2240 C
RGB: 130, 27, 239
CMYK: 67, 80, 0, 0
Hex: #821BEF
Pantone: 266 C
Brand Shapes
The brand shapes are geometrical forms that can be used for any kind of branding purpose like UI, marketing, social media, different prints. These shapes will give the brand a clear and friendly visual consistency.
The shapes can be used for text boxes, buttons, bullet points or text separators, image masks, etc.
Dolor
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Lorem ipsum
Lorem
Ipsum
