Gift Suggestion technology

This project represents the brand identity made for Sparkly, a smart-suggestion gifting technology that makes finding and purchasing gifts (that don’t suck!), simple and stress-free. The new identity illustrates a combination of a gift box seen from top, just like when opening a present with a big spark in the middle representing the excitement. It is also well fitted with the business name “Sparkly” and the business which is gift suggestion.

Grid & Kerning

Typography

Gilroy

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This is the Header

Regular

The quick brown fox jumps over the lazy dog​

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn  Oo Pp Qq Rr Ss Tt Uu Vv Ww Xy Yx Zz  1234567890 “'({[?!&$£€@]}).

Regular Italic

The quick brown fox jumps over the lazy dog​

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn  Oo Pp Qq Rr Ss Tt Uu Vv Ww Xy Yx Zz  1234567890 “'({[?!&$£€@]}).

Bold

The quick brown fox jumps over the lazy dog​

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn  Oo Pp Qq Rr Ss Tt Uu Vv Ww Xy Yx Zz  1234567890 “'({[?!&$£€@]}).

Colors

The chosen colors are bright and saturated with a strong contrast to give the emotion of excitement and happiness, just like the feeling of getting a gift.

RGB: 255, 255, 25

CMYK: 0, 0, 0, 0,

Hex: #FFFFFF

RGB: 32, 28, 84

CMYK: 100, 100, 35, 32

Hex: #201C54

Pantone: 274 C

RGB: 242, 54, 95

CMYK: 0, 92, 49, 0

Hex: #F2365F

Pantone: 1785 C

RGB: 244, 203, 28

CMYK: 5, 18, 97, 0

Hex: #F4CB1C

Pantone: 115 C

RGB: 22, 193, 160

CMYK: 71, 0, 50, 0

Hex: #16C1A0

Pantone: 2240 C

RGB: 130, 27, 239

CMYK: 67, 80, 0, 0

Hex: #821BEF

Pantone: 266 C

Brand Shapes

The brand shapes are geometrical forms that can be used for any kind of branding purpose like UI, marketing, social media, different prints.  These shapes will give the brand a clear and friendly visual consistency.  

 

The shapes can be used for text boxes, buttons, bullet points or text separators, image masks, etc.  

Dolor

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Lorem ipsum 

Lorem

Ipsum

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