Many companies choose an animal to represent their brand or product to give an idea of their characteristics and personality. There’s more to an animal logo than the animal itself. Every logo communicates its brand’s personality through its color palette, font, shape, and any other style choice, but with animal logos, the animal's characteristics play an essential role as well in representing the brand. For example, a dog represents loyalty, friendship, a lion represents strength, courage, a fox represents slyness and owl wisdom, and so on.
This is a collection of different styles of Animal logo-marks I created in the past.