Negative Space
Logo collection
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It is amazing what can be done with the use of Negative space in logo designing and here is why. In most logos, the key is simplicity and by using the negative space around or inside the positive space multiple messages can be illustrated in just one symbol making it really smart and creative. This is why it will capture the audience's attention and will make a positive impression. Negative space doesn't work in every case but when it does it's like magic. 

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Here is my selection of Negative Space logos designed for different projects.